Premanand Edward Malayakal
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  • Home
  • E Books
  • ECT
    • M1
    • M2
    • M3
    • M4
    • ECT QP Nov 2014
  • Informatics
    • Downloads
    • Syllabus >
      • Revision - Module 3
      • Modules 4, 6
      • Module 5 - Knowledge Resources
      • Sample Question Paper
      • Univ Q Paper
    • Module 1 - Introduction
    • M2 - Hardware
    • M3 - Software
    • M4 - Networking & Internet
  • Informatics Visually
  • Media Studies I
  • Media Studies II
  • OCP 2014 - 15
    • Syllabus
    • Assmnt/Smnr/Writing prompts
  • Communicative English Worksheets SAMPLE
  • Ireland E-book
    • Photos - Ireland bound
    • St. Patrick's day
    • Appa photos
    • Blanchardstown
    • Slopes of Kilternan
    • Cliffs of Moher
    • Night Photos @37,000 feet
  • Blog
  • Studies in Advertising
    • Syllabus
    • Assignment/Seminar
    • Printouts/ iPad optimised
    • Model Question Paper >
      • CCSS QP Nov 2011
    • iPad optimised
    • Teachers >
      • Module 2
  • Papers published
    • Int. Virtual Education Convention - New Delhi >
      • My presentation
      • Day 1
      • Cultural programme
      • Details >
        • Int Conference 2013, Thrissur Day 1 >
          • Paper Presenters
          • Day 2
          • Presentation - ppt
          • Valedictory
        • Presentation-Myanmar
        • Int. Conf 2012 - Thrissur - Day 1 >
          • Day 2
          • Day 3
        • Christ University 2012
      • Day 2
      • Air India ( CCJ - DEL)
      • On board the Delhi Metro
      • Rajdhani (Del - Clt)
      • Snap shots
      • Abstract
  • Conferences
    • Attended
  • Open Defence
  • MCC Photos
    • Christmas 2015
    • Staff Club Onam 2015 >
      • Onam 2012 >
        • Staff Club Photos
        • Students' Onam
    • Adieu 2014
    • Adieu 2013 >
      • Gr8 Eight
      • With retired colleagues
    • Staff tour - Alleppey 2013 >
      • Staff tour 21/1/2012 >
        • Christmas 2012
        • Sreejith's 'Tharavadu'
        • Waterfalls
        • Odyssey - World's largest Wall Magazine
    • NAAC visit >
      • Evening
      • Day 2
      • Day 2 Afternoon
      • Exit Meeting
      • Credible achievement
    • Centum >
      • Pleasantries >
        • More pictures
  • ASC Kannur
  • Cyber Writing
    • Assignment Writing >
      • Assignment topics
    • Introduction
    • Word choice skills >
      • Denotation/Connotation
    • Grammar >
      • Verbs - Powerpoint
    • Correct placement of Modifiers >
      • Exercise
    • Brainstorming >
      • Ideas
    • Narrative Writing >
      • Exercise
    • Descriptive Writing >
      • Exercise
    • Cause & Effect Writing >
      • Exercise 1
      • Exercise 2
      • Writing
    • Argumentative Writing
    • Compare & Contrast Writing >
      • Exercise - Comparison
      • Exercise - Contrast
    • Analogy Writing >
      • Exercise
    • Classification Writing >
      • Topics of lecture
    • Controversial ideas
  • Communicative English
  • HF 2015 8/2/15
  • Indo-Hungarian EEP 2013
    • Conditions for visit
    • Biographical data
    • Lecture topics
  • AdvertZ
  • Photos - personal
    • Reception 16/1/2012 >
      • Grand entry
      • MGW (meet, greet, wish)
      • Slurp slurp!!!
      • Video
      • Invitation to dinner
      • Videos 8/1/2012
      • Drama - Comedy
      • Wedding Photos
  • TBS - Welcome
  • Suggestions/Comments
  • Viral page
    • Viral videos
  • Computer Primer
    • Syllabus
  • Day 2
    • Improving comprehension
  • App-centric World
    • Apps
  • Church picnic
  • G English Syllabus
  • Infographics
  • Essential Grammar
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YOUR CART

                                                     MALABAR CHRISTIAN COLLEGE, CALICUT

Open Course      FE5D01 Studies in Advertising                                            
Time: 3 Hrs                                                                                       Total Weightage: 30

 
Section A: Objective Questions
Answer any 3 questions from 5                                                                (Weightage 3)

  1.   Mention two ways of advertising. 
  2.   What is the importance of advertisements in social awareness?
  3.   Who is considered as the father of modern advertising?
  4.   What do you mean by covert advertising?
  5.   What is green advertising?

II. Short answer type questions. Answer all 9 questions                             (9 x 1wt = 9)

  6.   Why advertising is important to a consumer?
  7.   Can advertisements affect the income of an industry? Why?
  8.   What is the role of celebrities in advertisement?
  9.   Why new trends are adopted in advertising industry?
  10. Who is an advertiser? What is his role in the industry?
  11. Why there is a need for attractive and catchy ads?
  12. What is a mass media? What is its role in advertising field?
  13. Give a small account on electronic media ads.
  14. What is an illustration?
  

III. Short essay/paragraph questions. Answer all 5 questions.                 (5 x 2wt = 10)

   15. What is the function of advertising agencies?
   16. What are the impact of advertising on our society and culture?
   17. What are the various techniques used in advertisement to persuade consumers?
   18. Write your opinion about client satisfactions in advertising field?
   19. Advertisement and client satisfaction, How they are related?

IV. Essay questions (Answer 2 question from 3)                                        (2 x 4wt = 8)

   20. Mention the new trends in advertising & advantages of advertising.
   21. What is the role of an ad agency? Describe it’s structure.  
   22.  Advertisement touches someone in one way or another. Elucidate
                             (Total 22 questions and 30 weightage)

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